ABOUT
hi, I’m Wendy, founder and brand architect of IDMC Studio
Wendy Hicken
I’m the idea-architect behind many well-respected brands. I love helping people get laser-focused on the clients they want — and giving them an easy and effective way to make it happen.
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What I stand for
Sunlight
Guided Meditation
Slow Mornings
Today is a good day
Simplicity
Joy is Contagious
xoxo,
Wendy Hicken
FOUNDEr, CEO
Call me old-fashioned, but I think first impressions really count. I'm here to help you look polished and professional online, so you get inquiries from your ideal clients.
Natasha Azizi
Social Media Manager
From creating aesthetically pleasing feeds that make people take notice and always being dialed into the latest algorithm, Natasha lives and breathes the social media landscape as our social media manager.
HOW
STORY
BEGINS
The path wasn’t linear—but it led to something that feels exactly right. From marketing to coaching to full-on reinvention, IDMC Studio was built from experience, creativity, and a whole lot of listening.
Before IDMC Studio, I ran a marketing company. Then a coaching business. But like so many others, everything shifted during the pandemic. Practically overnight, I lost all but one client. It was disorienting. I started asking myself the hard questions. What do I really want to be doing? What feels fun again? What’s next?
Losing my client roster forced a reset, but it also brought me back to what I do best: seeing the big picture, making it meaningful, and helping others be seen in a way that's beautiful and truly aligned.
After years of working with interior designers, one thing kept coming up: Instagram. I asked an old coaching client if I could take over her account—and just like that, the path unfolded. It brought together everything I love: strategy, storytelling, design, and real connection. Today, all but two clients are past clients, and that loyalty means everything.
Who we are
We believe in substance over show in all things, that collaboration fuels innovation, having fun is essential and that your business can be as unique as you are.
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Who we are
We trust our instincts, protect our peace, and believe reinvention is part of the process—especially when it leads to something that feels more like you.
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Who we are
Connection starts with a story—and the ones we tell shape how we’re seen, how we feel, and how we show up.
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A few of my
Favourite things
manifestation
airpods, of course
manifestor
meditation every day
travel, always
sip & scroll simultaneously
matcha with honey
Italy, France or Greece
